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The BLOG

Disney, I’ll Take Your Princess and Raise You an Engineer

A few days ago, Disney launched its #DreamBigPrincess campaign, showcasing images of real-life young female role models from around the world, like Rong Jing, a 29-year old fencing champion who overcame polio. For everyone who posts a photo tagged with #DreamBigPrincess, Disney will donate $1 to GirlUp, a UN Foundation program that empowers girls around […]

Catch the Total Solar Eclipse with Goldie’s DIY Pinhole Viewer

The total solar eclipse is coming. Get ready! The total solar eclipse is less than a week away and we’re giddy with anticipation for what is sure to be one of the coolest astronomical events EVER in the U.S., brought to us by none other than… science! For a glorious 2 minutes and 40 seconds, […]

An Open Letter to James Damore

James, As a female engineer, entrepreneur, CEO and mother who has devoted her life to getting more girls and women into engineering through my company, GoldieBlox, I felt I needed to say something about your manifesto and stand up for what I believe in. First of all, I want you to know that I read […]

10 Inspiring #BeLikeHer Role Models We Just Have to Share

Last week, we launched #BeLikeHer and the internet went nuts! We’re blown away by the overwhelming amount of love this mission is receiving. Let’s keep going! We believe in the power of role models and are so excited to see you, #GoldieSquad, sharing yours with the world!  Check out these 10 #BeLikeHer role models who […]

6 Qualities of Fearless Women We 💛 and You Should Too!

At GoldieBlox, we believe girls can learn lifelong skills from strong, courageous and fearless women role models. Role models teach them to fight for what’s right; to blaze past the boundaries that can too often hold them back; to believe in their own abilities and become the next generation of fearless women. After all, if […]

Kicking Off Two New STEM-Based Web Series to Inspire Kids to Hack Their World

This morning I walked into the office and as I was about to make my morning coffee, I couldn’t help but notice a giant vat of rainbow-colored spaghetti with a big sign that said, “Thawing – please don’t touch!” blocking all the mugs. This put a huge smile on my face as I knew exactly […]

GoldieBlox introduces Chapter Books with Random House

The reason I started GoldieBlox was because I wanted to share a new role model with girls who didn’t exist – the female engineer. I couldn’t believe there hadn’t been a kid’s brand built around this character, when boys had Handy Many, Lego Man, Bill Nye the Science Guy, and Jimmy Neutron Boy Genius (to […]

The Most Important Review of Hidden Figures is by this Little Girl

Hidden Figures came out in December to rave reviews; the film has been nominated for three Oscars, and, as Mic pointed out, beat Star Wars at the box office. Why is all this important? Well, ask Camilla. My daughter wrote a review of her favorite film, @HiddenFigures. Thanks to @octaviaspencer, @JanelleMonae, @TherealTaraji for inspiring her! […]

Recess Isn’t All Fun and Games Anymore – It’s a Science

You remember recess, right? What did it look like at your school? Swings? Jump ropes? Board games? Tag? Teacher-led activities? Blocks? Monkey bars? Free play? Picture books? Tetherball? Maybe it was all of the above. Or none. An organization called SHAPE (Society of Health and Physical Educators) recently made a list of 19 evidence-based strategies […]

GIVEAWAY: Win an advanced copy of GoldieBlox’s new chapter book!

Have you heard the news? In a few months, GoldieBlox’s first chapter book will hit bookshelves near you. We’re still putting the finishing touches on it – we can’t even show you the cover yet! – but because we know you love Goldie, we want to give you the chance to peek at an advanced […]