When does lightning strike for you? It happens to all of us in different ways, and at different times. We here at GoldieBlox wanted to know how the Lightning Strikes music video came together, so we asked our team when lightning strikes for them. It all started with a concept, and that’s where Megan steps in. She is our resident storytelling GENIUS! She came up with the concept behind the music video, and how Goldie’s ideas would all flow from her head onto the page. After we had the concept, it was up to our animators to Goldie to life. This is where our amazingly talented Creative Director Andrea comes into the picture. But we will just let our resident experts Megan and Andrea speak for themselves:
My lightning strikes moments come in the quiet. When I slow down, when all the noise goes away, that’s when my mind starts picking up speed… and fast. I can hear what’s going on inside my head. The quieter I get, the more concepts and images and words start clicking in new and unexpected ways. Some of the ideas are pretty strange (hey, weird is wonderful, right?). As long as I stay focused, it’s only a matter of time before the big idea hits.
I actually used my own process of cajoling lightning strikes moments to inspire the way I developed Goldie’s; the way she takes in and transforms the world. Where I see stories, characters, plot lines, Goldie sees the world as one big, beautiful bill of materials. Hers is a whirling, swirling mix of blox, axles, joints…everything she needs to build something new.
My job as an animator, I get to see a lot of my ideas literally come to life. The fact that I can directly see the outcome of my work is one of the most rewarding parts of what I do. What a lot of people don’t know though, is how many tries it takes to get to the ending product. Trust me, it is not magic. When I was asked about my lightning s
trikes moment, I had to think for a while, because I don’t know if I really have that AH-HAH moment. I usually start with an idea I want to explore, like Goldie and lightning strikes, and start going through my head saying, “this would be perfect in this medium”, whether it be a book, action figure or animation.
Lightning strikes for me is more about the process, rather than saying, “I know exactly what I want, and exactly how to get there.” It actually never happens like that. For example, when I am drawing Goldie, I do at least 25 poses. Sometimes she looks crazy, or like she is going to kick you in this one, or maybe that her head is too big (which may just be a quality of Goldie that I need to embrace). No matter what I have drawn or designed, I have never done it in one shot. Lightning strikes for me is when I have thought about what I want, and then I try it and it inevitably doesn’t work. Then I start looking at other influences around me, and power through it. I learn from my mistakes, and trying until I get a product I am happy with. I think this is similar to Goldie in this new animation. Goldie created her first car with Lee, and it didn’t go exactly as planned. She learned from what didn’t work, and then made something amazing. I think this process is similar for most artists, or even for life in general. Nothing turns out perfectly the first time, and then you keep powering through it. Lightning strikes isn’t about the AH-HAH, its when you keep trying and tweaking your initial idea and eventually make it work. That is lightning strikes.
There you have it folks. How does #lightningstrike for you?