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The BLOG

GIVEAWAY: Win an advanced copy of GoldieBlox’s new chapter book!

Have you heard the news? In a few months, GoldieBlox’s first chapter book will hit bookshelves near you. We’re still putting the finishing touches on it – we can’t even show you the cover yet! – but because we know you love Goldie, we want to give you the chance to peek at an advanced […]

The 11-Year-Old who Designed the Glitter-Cannon Prosthetic is Just Getting Started

The glitter cannon was just the beginning for then-10-year-old Jordan Reeves. Last year, Jordan participated in an event where she and other kids with limb differences designed their dream prosthetics. Because she’s the coolest now-11-year-old we know, Jordan’s dream was an arm that shot glitter. She called it Project Unicorn. Ta da! Jordan designed and […]

Good News: High School Isn’t Too Late to get Teens into STEM

Convincing a high schooler to do anything can feel like an uphill battle. But a new study shows that instilling a love of STEM in your teenager – yes, your teenager – could lead to a big payoff. Scientists led by a team out of the University of Chicago have found that when parents discussed […]

This Single Mom Built her Family a Home with her Bare Hands – and YouTube

Cara Brookins isn’t an engineer. She isn’t an architect. She isn’t a construction worker, either. She’s a single mom with 4 kids, and one day, she decided to build her family a new home. From scratch. Cara had removed herself and her family from an abusive relationship and needed a way to start over. While on […]

Surprise! When the Brain Scrambles Names, it’s Out of Love

Have you ever called your son your sister’s name? Or your brother your BFF’s name? Lucky for you, science now knows why: It’s because you love them. This type of “cognitive glitch,” as scientists have called it, doesn’t have anything to do with a spotty memory. Instead, it has to do with how the brain […]

Media We 💛: “The Doll that Chose to Drive”

Yes, we know it’s a commercial. But “La muñeca que eligió conducir” – “the Doll that Chose to Drive” – is a three-minute spot that made us giggle, gasp, and jump for joy. Think Toy Story plus Indiana Jones with a dash of Rey from The Force Awakens. The commercial is full of classic toys that […]

7 Crowdfunded STEM Projects We Love

GoldieBlox exists because of you. 5 years ago, over 5,000 people pledged to support our mission and first product on Kickstarter, and the rest is history. Crowdfunding is near and dear to our hearts, so we wanted to share 7 projects that support girls and women in STEM that we love! (And if you have a […]

Engineers in the Wild – Crystal Jackson of Raytheon

At 14, Crystal Jackson was confident she would be a math teacher: Her uncle encouraged her to use her love for math to become an engineer. Today, she and her Raytheon teammates develop software that helps F-16 pilots navigate fighter jets. Crystal founded “The No-Quit Zone” to share her journey from teen mom to senior […]

Meet Grace VanderWaal, the 12-year-old singer performing on our float in the Macy’s Thanksgiving Day Parade!

We’re so excited to announce that in this year’s 90th annual Macy’s Thanksgiving Day parade, Grace VanderWaal will be performing on the GoldieBlox float! If you haven’t heard of Grace, she’s about to become your daughter’s new favorite singer – and maybe yours, too. Here are five fun facts about the 12-year-old singer and ukulele player […]

The Publisher who Passed on Pride & Prejudice

In 1797, Thomas Cadell received a letter from Jane Austen’s father, George. He asked Cadell if he had any interest in seeing a new manuscript that came in three volumes and was about the same length as Fanny Burney’s Evelina. Without a peek at the work, Cadell decided he wasn’t interested; in response to Geroge, […]