Buckle Your Toolbelts: FIVE New Toys Exclusively at GoldieBlox.com!

Hey Bloxstars! We have FIVE fab new toys to share, and we can’t wait for you to get building!

Who doesn’t love a good crafting session? Get crafting Goldie-Style with our new Craft-Struction kit! Great for hours of open-ended play, this kit encourages problem-solving and prototyping, and comes with a rad poster for your mini-engineer’s workshop, er…bedroom. Check out our YouTube channel for dozens of how-to videos and thought starters. Let’s get girls building!

FF001_HeroBoxBuildParts_RGB_920x920_144dpiCollect all four of these fun and challenging mini-builds, complete with animal minifigs and craft pieces. For just 10 bucks each(!!), kids get a taste of the #EngineerLife and build an awesome rocket, ball-run, dream racer, or cat hotel. Starring Goldie’s pets Nacho the Dog, Benjamin the Cat, Katinka the Dolphin, and Lucky the Fish. Grab your favorite pet, or collect them all in an exclusive bundle with free gift!


These toys are available for pre-sale exclusively on GoldieBlox.com, so head over to our shop and get yours today. We can’t wait to see what you build!


Strong, Smart, and Bold!

I was recently honored at the 27th Annual Strong, Smart and Bold Fundraiser Luncheon, held by Girls Inc. of Alameda County. If you’re not familiar with Girls Inc., it is truly one of my favorite organizations. They are an amazing nonprofit that inspires hundreds of thousands of girls from underserved communities across the nation to be strong, smart & bold.

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I could go on and on about what an incredible honor this was, but I actually want to turn the focus onto the real inspirations of the day: the high school scholars. The three girls that I had the privilege of meeting were such great reminders of why I do the work I do. Here’s a little more about Jenny, Vanessa, and Jennifer, and what makes them so amazing:

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Jenny really impressed me. She is really soft spoken, but there is a passion and wisdom within her that shines so bright.

  • Name: Jenny Fang
  • Age: 18
  • City: San Leandro
  • Favorite hobbies: gardening in my backyard, finding new ways to transition my lifestyle from conventional to conscious, reading, spending time with my family, stretching
  • The best teacher I ever had: is my brother because he tests my limits like nobody ever does .
  • List three words that describe you: mindful advocate & explorer
  • What has been the highlight of your high school years? The highlight of my high school years is finding an interest in environmental sustainability, which was the medium that essentially pushed me to develop a voice and grow as an individual, advocate and leader.
  • Who is your role model and why? My mom is my role model. She is one of the constants of my life, and I know her well. I know her positive and negative traits, the good and bad habits she has; all of who she is has most shaped my values and helped me gauge what kind of person I want and don’t want to be.
  • Where do you hope to be in 5-10 years? I really don’t know. These last few years have been an exciting uphill journey that I had accidentally embarked on. Whatever it is that I do in 5-10 years, I want the joy, the spontaneity and the fun to continue.


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At Girls Inc., Jennifer challenged herself with new experiences such as playing on sports teams, taking self-defense classes and learning how to swim. As the first in her family to go to college, Jennifer was guided through the college application process by Girls Inc. mentors and has plans to study sociology.

  • Name: Jennifer Vazquez
  • Age: 17
  • City: Oakland
  • Favorite hobbies:  Spending time with family, playing flute, watching Korean Dramas.
  • The best teacher I ever had was: my drama teacher because she believed that I could do anything. She encouraged me to break out of my comfort zone, and that helped me so much.
  • List three words that describe you: Humble, kind, and artistic
  • What has been the highlight of your high school years: acting in the plays and musicals. Playing in the school Orchestra. Being a part of student government. Volunteering in Ven A Ver, and spending time with my friends.
  • Who is your role model and why: My parents have always been my role models. My parents have always worked hard so my siblings and I could have better futures. They have supported me in all my decisions and encouraged me to strive for better things in life. They always tell me to be humble. I have been blessed with two parents that love me and will always be there for me.
  • Where do you hope to be in 5-10 years?  Five years from now, I will be the first in my family to graduate college. I see myself moving back to California. I see myself having a job and helping others. I will be giving back to my community and help all who once helped me.


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Vanessa’s story brought tears to my eyes: she was once a young Ghanaian-American girl with low esteem, who was bullied and tormented in school. She talked about how she cried every day after school, as the shouts of “ugly black girl” being yelled in the hallway replayed in her mind. But getting involved with Girls, Inc. changed everything, helped her realize that she is worthy of respect.

  • Name: Vanessa Hayfron
  • Age:16
  • City: San Leandro
  • Favorite Hobbies: love to cook, artistic,love spending time with my family,love shopping,and love fashion.
  • The best teacher I ever had was: Ms. Wettergreen my movement teacher. The reason why she is my favorite teacher because she is a very dedicated teacher who really wants students to push there selves to their dreams and aspirations.
  • Three words that describes me: funny, creative, nice.
  • The highlight of my school year: is in 10th grade because I was exposed to so much clubs and diverse opportunities.
  • My role model is: my sister Keisha she inspires me be very open to many opportunities and she is a leader who gives me great advice for my future.
  • In five years I see myself: graduated from college and becoming a pediatrician.


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Congratulations, ladies! You are all amazing inspirations, and I can’t wait to hear about all the great things you’ll do!

STEM-Inspired Baby Gift Ideas

What is better than cute babies in even cuter onesies? Pretty much nothing. Check out these STEM-inspired baby ideas for your little one or even as a gift for a friend’s newborn.

1. Come on mom and dad, don’t put my cape on backwards!



2. Goldie’s “More than just a princess” Onesie


3. “Talk Nerdie To Me” Onesie


4. Blast off! Onesie




5. Channel your inner robot!


6. Time to walk the AT-AT!



7. Is your baby already an engineering genius? This onesie is a must-have!


8. Inventor babies taking over!


9. Cozy up in this robot-inspired blanket


16 Must-Do Summer Projects!

Summer is finally upon us and it’s time to experiment! Try some of these at-home science projects to combat summer’s endless free time. Cheap, easy, and perfect way to spend time with your kids!

1. Let’s go fly a kite


2. Gigantic bubble maker


3. Feed the birdies


4. Ooey gooey silly putty


5. Blast-off rockets


6. Lightening strikes


7. Stained glass sugar


8. Marshmallow Catapult


9. Bouncy time


10. Invisible ink


11. Delicious edible paint


12. Crystal eggs


13. Build a parachute


14. Freezing and melting


15. Volcanic eruptions


16. Race sailboats down the river



Some Exciting News!

GoldieBlox and I have had some pretty incredible opportunities over the past couple of years: an ad in the Superbowl, a float in the Macy’s Thanksgiving Day Parade, and speaking on-stage with Hillary Clinton about the importance of getting more girls into STEM.

I am so excited to finally tell you about another amazing opportunity I have the privilege of being a part of: today, I am being inducted as a Presidential Ambassador for Global Entrepreneurship! It is such an honor to join an extremely talented group that includes Tory Burch, Reid Hoffman, Rich Barton, and Alexa von Tobel, to promote and inspire entrepreneurship around the world.

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PAGE is a group of businesspeople selected by the White House to help develop the next generation of entrepreneurs at home and abroad.  As a member, I will act as a goodwill ambassador in discussions about how to create an environment where creativity, innovation, and entrepreneurship can grow and thrive.  I will also participate in outreach and mentorship activities to help promote start-up culture and inspire entrepreneurs.

Not surprisingly, my “signature initiative” will be [drumroll, please!]: GIRLS IN STEM! I probably don’t need to explain why I chose this, but I am so excited to bring this important topic to the world’s stage.

The fact is, with women making up less than 25% of STEM jobs, there is a massive gender imbalance in these fields that needs to be fixed. Tackling this gap has always been a passion for me (hence, the creation of GoldieBlox!), so I could not be more excited to expand my mission through the PAGE program.

Today I am at the White House meeting with the President, getting to know other PAGE members, and kicking-off what I know is going to be an amazing experience for me and GoldieBlox.

I think back to the days when I sat alone in my apartment with a GoldieBlox prototype wondering if anyone would ever believe in my vision, and it’s almost unreal to think of how far we’ve come. Never in my wildest dreams did I expect this incredible outpouring of love and support, and I am grateful everyday.

We have these audacious goals at GoldieBlox — like getting an ad in the Superbowl [done!] and getting Goldie on the moon [!] — and we get fired up about them, it’s what drives us everyday. What’s surprising is that you can actually reach them, and it’s the most incredible feeling when you do. You start to realize that nothing is impossible, and if there’s one thing I want to leave behind with our girls, it’s the belief that they can do anything.

Thank you all for your endless support – we wouldn’t be here without you!!

Easy Ways to #GoGreen for Earth Day! (and every day)

Happy Earth Day!!

We hope you all get the chance to take a break from your day to go outside and take in all of Mother Nature’s gifts! Here are just a couple easy ways for us to work together to keep our earth beautiful and green!

 Tip #1

  green tip_Carpool

The more the merrier, am I right??

Tip #2

green tip_clean

This is TWICE as awesome because you can save paper towels and recycle old rags and shirts!

Tip #3

green tip_clothswap

And parents can join in on the fun too! ;)

Tip #4

green tip_coldwater

Did you know that almost 90% of the energy consumed by a washing machine goes to heating water? #WHOA 

Tip #5

green tip_unplug

Go green AND go green in a different way too! $$


So what do you think about these tips? Let us know what YOU do to practice conservation. We always love learning more ways to take care of our earth. :)

As Goldie’s good friend Li Gravity always says,”it’s actually pretty easy being green!” We totally agree.

Talking STEM with Hillary Clinton


Recently I had the amazing honor of joining Secretary Hilary Clinton on-stage at an incredible No Ceilings event in New York.

No Ceilings is an initiative led by Secretary Clinton and Chelsea Clinton to inspire and advance the full participation of women and girls. It brings people together from around the world to discuss the status of gender equality, acknowledge the progress we’ve made, and also address the challenges that still remain in achieving equality for women.

A lot of the topics that were discussed – women’s access, representation, and compensation – are obviously near and dear to our hearts here at GoldieBlox. Girls’ lack of participation and interest in STEM has serious implications not only for girls and women, but for the future of innovation. We believe there are a million girls out there who are engineers, they just might not know it yet — and we hope we can help show them the way.

Read more about No Ceilings: The Full Participation Project here, and check out the video below (I come on at about the 55:30 mark!).

Thanks for watching!


Team Goldie Highlight: Jan

Meet Jan! (and her AWESOME sweater)

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In one sentence, can you sum up what your role is at GoldieBlox?

I make sure that GoldieBlox is financially and operationally efficient so that we can keep on delivering our mission in a sustainable way.

What’s your super power?

My super power is the ability to see the whole playing field from a higher level view. It’s knowing what will happen to a tapestry when you pull one of it’s threads.

Tell me about any hobbies that you have outside of work?



I invent! I actually invented a device that lets you wash zip lock bags in a dishwasher. I’ve always been a crazily voracious reader. I also knit, ski, sing, play saxophone, write fiction and have recently taken up rowing and playing the ukulele.

What is something about you that most people don’t know?

Something most people don’t know about me is that I raced sled dogs as a child. They were siberian huskies!

Describe a memorable moment in the office.

There have been so many… I guess it is not a specific moment but really every time we unveil products it is exciting to see peoples’ superpowers unleashed and to be sharing a space with so many talented people.

If you could, what advice would you give your past self?

Life is for living and not achieving.

Any New Years resolutions?

No, I just focus on being better today than yesterday!

Boarding the Jet to SpaceX

Meet Trevor!

Meet Trevor, Executive Art Director here at GoldieBlox. In this post, Trevor tells us about his influences as an illustrator and designer, how he came to GoldieBlox, and why he’s passionate about the work he does every day.

I’ve been drawing characters for as long as I can remember, creating a world that I want to live in. In my world, I’ve always worked with women. The first woman who showed me what I was capable of is my mom. My mom is an independent and strong willed woman. She started her own business, she’s a real go getter, and I learned my perseverance from her.

Trevor + Mama

There was no specific lesson my mom ingrained in me, about who women are or what they can do; I learned by watching how she lived her life. Whether it was my favorite art teacher in high school, or my wife and partner in crime Andrea, I’ve learned the true value of incorporating the female perspective into my work.



As I started my career I worked at countless agencies and production companies creating all types of content.  In animation, much of my job was creating entertainment for entertainment’s sake. When Andrea and I were offered a contract with GoldieBlox, I had a glimpse of the purpose that my art could serve.  I knew I could have the potential to create something really good at its core, something that changes the way people see girls, and the way girls see themselves.

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You see, there’s one girl who’s had my heart since the moment she was born: My niece, Naomi. I’ve always seen Naomi as capable of accomplishing anything she sets her mind to, but I also know that not everyone sees things that way.  In art school I was surrounded by countless incredible women, many of whom were the best in our class. I may not have always been the most vocal feminist, but I have never questioned the capability of a person based on their gender.


The world that Andrea and I create at GoldieBlox, it’s both of us. I draw things and Andrea adds to them, Andrea draws things and I give feedback. My vision adds color to one aspect, and her vision adds color to another.  Our partnership is why I believe in what GoldieBlox is doing.  If I say I work at GoldieBlox and talk to girls about it, their ears perk up. When I talk to men, they become aware that the lack of women in engineering is an issue. It takes men and women to make our mission a reality.


The radical essence of all of this is that we need each other. We all need each other to make great things happen.  I’m lucky to spend each day with the woman I love, bringing to life a world that I believe in.

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My TEDx talk: this one’s for you.

Hey everyone,

Lindsey here; employee #1 at GoldieBlox, Team Mom, Rainmaker. I have something to share with you today.

I had a massive panic attack the day I did my TEDx talk.
The irony there, of course, is that I was talking about believing in yourself. Extolling your own strengths, owning your unsung superpowers. I honestly might have bailed on the whole thing if it weren’t for my kids. Total waste of a sitter if I didn’t go through with it, right? Ha.

I want to share  this talk with you, my dear Goldieverse, because you’ve inspired me to take huge chances and leaps of faith. You’ve shared your hearts, dreams, and, most importantly, your daughters.
You’ve given me countless reasons to keep pushing, and I could never repay you, not in a thousand years.

Please share this with anyone you know who has something bright and beautiful inside of them, just burning to get out. Share it with a woman who doubts her brilliance, and tell her you believe in her.

Share it with someone that’s always believed in you.

Ok, deep breath.
This one’s for you.



P.S. I want to hear what YOU do. Tell me your superpowers in the comments AFTER you watch the talk. Trust me.