Three (Holiday) Cheers For This Amazing Family

Hey everybody! Kaye here! I’m the Community Manager, and wanted to give everybody an update about the Girl Power Costume Contest we had back in October. For those who are just joining us, check out this blog. After a very close poll, awesome Elsa in her Rosie the Riveter costume was decided as the victor. So I emailed her family to tell them. And that was that, right?

Well, it turns out Elsa’s family is one of the most generous we’ve ever come across. Here’s what they wrote back:

We are thrilled to win in a field of awesome candidates — particularly Stella who is beyond Stellar as Captain Marvel. It’s also pretty neat that the close of this competition follows the announcement of a new Ms. Marvel. Stella and her family must be pretty excited! 

We had so many friends, family and colleagues (and all of THEIR friends, family and colleagues!) from all over the world sharing the contest and, in turn, the GoldieBlox story. We were also fortunate to have a very cool Rosie the Riveter campaign in our area as part of an effort to save a Metro Detroit bomber plant. 

So Rosie was a hot topic around here! :)

The day Elsa was announced as a finalist, we had a very specific plan in mind if she were to win. We hope your team can facilitate. 

We would love to use the $1000 gift certificate to purchase GoldieBlox and donate those to Toys for Tots. It would be a pleasure for us to help get these amazing toys in the hands of those less fortunate. My husband and I believe strongly in your product and its potential to help create a generation of girls who inspire, support and challenge each other. Our little Rosie the Riveter could use that a lot more than $1000 worth of toys. :)

What do you think? I know the logistics can be a little complicated, so I’ll defer to your expertise. Even if we can’t specifically donate GoldieBlox, we’d still like to donate the $1000 to Toys for Tots.

Thank you again!

Stacey, Marc and Elsa

When I got this email, first I forwarded it to the staff, and then I was IMMEDIATELY OVERCOME WITH TEARS. I live in Brooklyn. Brooklynites don’t cry!

(This is a lie. I cry probably too often).

After the whole staff sniffed back some tears and swapped a box of tissues around, we immediately set up a Skype call with Elsa and her family to thank them.

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During the call, Elsa’s mom Stacey told us,

“We’re really really proud to be woven into the GoldieBlox story. We’ve been following you guys since the Kickstarter campaign, it’s been such an exciting ride, and we’re very proud to be able to connect a product we really believe in with a group like Toys For Tots. It’s just amazing, and deserves endless support. We did the easy part, you know, we put her in a costume and took a picture, and now we get to do the really fun part of connecting you guys with Toys for Tots… And I just want to say we were so proud to be in a group of those fierce little girls! They’re amazing and totally role models for our little one, we hope she’s going to be exactly like that in another 4, 5, 6 years. We’re so proud to be in that group, they’re amazing!”

We absolutely agree that Toys for Tots deserves endless support, and we’re so glad we can contribute Elsa’s prize to the organization! Also, seriously, those costumes were amazing.

But it doesn’t stop there — the company Stacey works for, Crain Communications, matched her donation to Toys for Tots!

All this generosity got us talking about you all, and we just want to tell you directly: We are so incredibly grateful to have the fans that we have. We see over and over again on our Facebook and Twitter, and in the emails you send to us, that you are a bunch of smart, generous, wonderful people. We don’t know what we’d do without you all! Thank you so much for all the ways you help your families, your friends, and your local communities.

And thank you again to the Andres family — you are superstars!


If you’d like to make a donation to Toys for Tots, you can find a dropoff location in your area or make a monetary donation on their website.

Happy holidays, everyone! We’re sending love to you and yours.

3 thoughts on “Three (Holiday) Cheers For This Amazing Family

  1. This is such an awesome story, we need more families like Elsa’s family in this world. I think the movement you have created here is inspiring some hardcore supporters like us to do anything we can to spread the word about your toys and your message – which is girl power!

  2. I want to say that my daughter and I were so excited about your story and project. She is only in kindergarten and it was her top christmas pick. Thats why we were so incredibly disappointed…it was not the engineering toy advertised. I would like my money back!!!! It does exactly one thing and not that well. even with the different shapes in the back of the book the spinning machine is boring and flat out not fun. I tried to bring it out a second time and she would not even play with it!!!!!!!
    We play the game mouse trap all the time and that has a true building concept. You need to pick up the game and play a round, so you get a feel of what people were expecting.

  3. this is the first time i logged on to your site- maybe others have said the same thing! a little critique could help your business

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