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This Single Mom Built her Family a Home with her Bare Hands – and YouTube

Cara Brookins isn’t an engineer. She isn’t an architect. She isn’t a construction worker, either. She’s a single mom with 4 kids, and one day, she decided to build her family a new home. From scratch. Cara had removed herself and her family from an abusive relationship and needed a way to start over. While on […]

Surprise! When the Brain Scrambles Names, it’s Out of Love

Have you ever called your son your sister’s name? Or your brother your BFF’s name? Lucky for you, science now knows why: It’s because you love them. This type of “cognitive glitch,” as scientists have called it, doesn’t have anything to do with a spotty memory. Instead, it has to do with how the brain […]

Media We 💛: “The Doll that Chose to Drive”

Yes, we know it’s a commercial. But “La muñeca que eligió conducir” – “the Doll that Chose to Drive” – is a three-minute spot that made us giggle, gasp, and jump for joy. Think Toy Story plus Indiana Jones with a dash of Rey from The Force Awakens. The commercial is full of classic toys that […]

7 Crowdfunded STEM Projects We Love

GoldieBlox exists because of you. 5 years ago, over 5,000 people pledged to support our mission and first product on Kickstarter, and the rest is history. Crowdfunding is near and dear to our hearts, so we wanted to share 7 projects that support girls and women in STEM that we love! (And if you have a […]

Engineers in the Wild – Crystal Jackson of Raytheon

At 14, Crystal Jackson was confident she would be a math teacher: Her uncle encouraged her to use her love for math to become an engineer. Today, she and her Raytheon teammates develop software that helps F-16 pilots navigate fighter jets. Crystal founded “The No-Quit Zone” to share her journey from teen mom to senior […]

Meet Grace VanderWaal, the 12-year-old singer performing on our float in the Macy’s Thanksgiving Day Parade!

We’re so excited to announce that in this year’s 90th annual Macy’s Thanksgiving Day parade, Grace VanderWaal will be performing on the GoldieBlox float! If you haven’t heard of Grace, she’s about to become your daughter’s new favorite singer – and maybe yours, too. Here are five fun facts about the 12-year-old singer and ukulele player […]

The Publisher who Passed on Pride & Prejudice

In 1797, Thomas Cadell received a letter from Jane Austen’s father, George. He asked Cadell if he had any interest in seeing a new manuscript that came in three volumes and was about the same length as Fanny Burney’s Evelina. Without a peek at the work, Cadell decided he wasn’t interested; in response to Geroge, […]

Engineers in the Wild – Shilpa M Shinde, PhD, of FedEx

We all love getting mail. But how does that mail make its way to you? FedEx is one of the companies that makes it happen every day for thousands of people, and Shilpa M Shinde, PhD, is one of the Industrial Engineers that makes that mail move as fast as possible! She’s tackled everything from package […]

Engineers in the Wild – Stacey Keetell of lucy

If you’ve ever wanted to wear your jeans at the gym, Stacy Keetell, Product Development Manager at lucy, is the engineer you need to talk to! She leads the team that helps factories understand how to construct lucy’s activewear, and she just helped launch lucy’s indiGO line,  a brand new hyperreal printed fabric that looks […]

Meet the Toy Hackers Team: Simone Giertz of YouTube & GoldieBlox’s Engineers

The maker generation is upon us, and DIY is the new LOL. Type those three letters – DIY, not LOL – into the search bar on YouTube and over 40 million videos pop up. Need to sew a throw pillow? Hit play. Want to turn your lipstick into a pencil eraser? Go for it. Always […]